Operation sites of KTB are mainly located in the central and south parts, and “Community” is the base on which we stand. We choose to start from local places to achieve the purpose of social existence and social prosperity. We confirm the transition and influence of resource investment on the society by means of evaluation, by making action measures and reviewing the implementation effectiveness, so as to distribute the resources to people in need more effectively, and create social corporate influence continuously.

Social Investment Evaluation Mechanism

We abide by Article 27 of the “Sustainable Development Best Practice Principles”, and when making social investment project, we will firstly evaluate possible opportunities or impact of such investment action on the community. As far as we are concerned, financial service business always gives people a feeling of being professional and trustworthy, and in the meantime, by making use of its “local” characteristic, it can also bring a change opportunity to the community while shortening the distance with community residents. For example, the promotion of financial knowledge enables people of more age levels to have more channels to contact with the financial knowledge that is often difficult for them to understand, thus improving their personal financial management and enabling them to fully participate in economic activities. What’s more, anti-fraud advocacy is conducive to reducing the financial fraud risk of the community residents.

Social Investment Actions and Measures

In order to fully demonstrate the efficiency and extend impact of our social investment, KTB’s social prosperity focuses on three major activities i.e. “Academic education”, “Care for the Disadvantaged” and “Arts and Humanities”. The social investment of KTB can be divided into "Call of the Headquarters" and "Branches are Good Neighbors". The ESG Team carries our subsequent follow-up and summary on each social investment, and reports and shares the feedback of the investment at meetings on a regular basis. The reports on the investments will serve as the reference for our continued improvement of social investment.

Call of the Headquarters: Most plans are the responses to social needs or proposed by employees. The ESG Team is responsible for summary and discussion and reports the final plan to higher authorities for approval and budget application. Finally, the plan is handed over to the responsible management unit depending on the nature of the activities in the plan. In order to encourage the participation of employees in the activities, we have implemented the "volunteer leave" system. All employees who answer the Call of the Headquarters will be given 1 paid day off. We aim to invite more people to participate in our activities, through which we can expand our influence.

Branches are Good Neighbors: With the help of our branch offices in various cities and counties, the ESG Team proposes annual promotion focus and directions, and the branch offices are responsible for holding "community care events" by combining local cultural characteristics and customs to becoming good neighbor to the local residents. Due to the ever-evolving forms of scams, and the importance of the proliferation of financial knowledge, we have set "financial education" and "anti-scam advocacy" since 2019 as the two key points of the community care activities. Change, start from you and me, bit by bit and little by little.

Implementation effect of social investment

Types of KTB’s social investment resources (Form of Contribution) can be divided into “Cash”, “In-kind”, “Time” and “Management Cost”, and the investment motives(Driver for Contribution) are divided into “Charitable gifts”, “Community investment” and “Commercial initiatives in the community”. In the meantime, KTB assesses the overall condition of resource investment regularly by reference to London Benchmarking Group (LBG) framework, for the benefit of follow-up evaluation and tracking.