For the implementation of education equality, 21% of KTB's branch offices are located in or neighboring to the "priority towns/cities for regional revitalization" selected by the government. Therefore, we understand the educational resource difference between rural and urban areas. These areas face a brain drain and a structural transformation of the industry. As a result, problems such as grand parenting, culture shock between mainstream and local, and insufficient quality and quantity of teachers. These problems have directly resulted in the lack of motivation to learn and unsatisfactory learning results. Therefore, KTB integrates existing local resources, works together with charities, puts plans into action to respond to the sustainable development goals, and goes deeply into campus to understand that what children need is not only material donations but also long-term companionship.
Promotion of Digital Financial Knowledge
KTB always held promotion of financial knowledge in a face-to-face way in previous years. Many physical promotion activities have been stopped or delayed since the COVID-19 epidemic is still severe, however, as far as we are concerned, social participation can't be stopped due to the epidemic factor. In addition to encouraging the branches to resume relevant activities successively when the COVID-19 epidemic slows down, KTB also launched financial knowledge promotion in digital form. We increases interaction with the customers and the public by means of posting messages on social media platforms, thus achieving the purpose of "Education and Promotion" as well. Overcoming the barrier of space also makes financial knowledge accessible to more people. In 2022, a total of 8 articles on financial education and anti-scam advocacy were published, which were liked and messaged for up to 8,056 times.
Little Financier Activities and Finance Education for Schools and Campus
A correct concept of financial management should be cultivated from an early age. Through the branch offices' collaboration with local schools, daycare centers, kindergartens, we arrange financial activities which are not commonly seen in classrooms. These activities include introduction to the correct concept of money, understanding currencies, anti-scam advocacy, and identifying counterfeit money. We aim to stimulate the children's interest and motivation through videos, Q&As, and games. We also invite children to our branch offices to experience the bank services, through which, we can satisfy their curiosity for what adults do in a bank. In addition to Little Financier, in 2022, our company was invited by Chaoyang University of Technology (CYUT) to act as the judge and reviewer of the "National Financial Institution Service Innovation and Creativity Competition". This competition laid emphasis on innovative and creative cross-domain thinking, where, the participating teams made cross-domain innovative application thinking, and put forward the specific thinking and suggestion on "How to Improve Digital Financial Services of Financial Institutions by Service Innovation", thus turning it into specific and feasible operation planning, and enhancing the participating students' understanding of financial service industry.
Industry-Academia Cooperation among Colleges and Universities
We value the industry-academia cooperation with academic institutions. Through bilateral communications, we integrate theoretical knowledge with practical work, which can spark new business models for the industry. For more actual performance of the industry academia cooperation, please refer to Diversified Recruitment Channels. Besides, we are also in cooperation with Innovative Fintech Business Models Center of National Cheng Kung University as well as College of Management of National Taiwan University.
We have held "The International Trends and Prospects Forum of FinTech, RegTech and Sustainable Finance" for 3 consecutive years in cooperation with Innovative Fintech Business Models Center, National Cheng Kung University as well as many enterprises. In 2022, President Hung-Liang Chiang and Senior Vice President Qi-Wei You acted as discussant of the forums, respectively, and by sharing the outlook for sustainable finance as the trend of financial innovation in Taiwan, they brought some thinking to the participants on finance and supervision technology, and shared financial science and technology and green finance knowledge and trend to more people, so as to promote popularization of the knowledge of sustainable finance and technology.
Senior Vice President Qi-Wei You has been a course lecturer of Innovative Fintech Business Models Center of National Cheng Kung University for 3 consecutive years.
KTB participated in the Customer Experience Workshop (CXW) held by the College of Management of National Taiwan University for 2 consecutive years, and acted as the owner to provide the group students with practical enterprise problems, and perform deep learning by experience mode, so as to cultivate their problem-solving ability.
Inclusive Financing Education in the Community
"Anti-scam advocacy" protects the publics' assets
Scam tactics are constantly evolving, making it difficult for the elderly who are less concerned about the news, engages in less social interaction, and is less familiar with digital products. Most of KTB's branch offices are located in Yunlin, Chiayi, and Tainan regions, and our customers are relatively older. Therefore, we utilize the customers' trust in us and put "anti – scam advocacy" as the community care key activity to raise the publics' awareness of scams through the efforts of each branch office, sharing of case studies, and anti-scam slogans. In 2022, 99 "Anti-scam Advocacy" events were held, benefiting 2,575 people. Apart from the regular advocacy, KTB employees also act as front-line gatekeeper against scams and maintain a high degree of vigilance and enthusiasm of a busybody. In 2022, KTB successfully blocked 94 cases of scams with a total amount of NT$24.12 million. Industry-Academia Cooperation among Colleges and Universities Inclusive Financing Education in the Community
Promoting Equal Opportunity in Education
The "Twilight Elite Development Association R.O.C". education subsidy program for low-income high school students
High school is a pivotal stage for future success in education, but some children are unable to concentrate on their school work or pursue further studies due to difficult circumstances at home. The "Twilight Elite Development Association R.O.C". was established for the purpose of subsidizing tuition and other fees to students in need.
At present, the subsidized bases have reached 13 counties and cities and 34 cooperative schools. Through inheritance and feedback, the students who have been assisted become the main force in the operation, achieving a good cycle. Since 2014, KTB donated a year's worth of tuition and other fees for students every year. In this way, underprivileged students are able to concentrate on their education, pass the entrance exams for their desired university's major, and improve their home environment through the power of education.
"Social Entertainment Enterprise: See the World with Your Heart" goes to rural communities to introduce new possibilities to children
"See the World with Your Heart" is the first social enterprise caring emotional health in Taiwan. It aims to lead students to understand the importance of emotional health and how to relieve stress through artistic creation. KTB partnered with the "Social Entertainment Enterprise (SEE): See the World with Your Heart" for three consecutive years. In 2022, KTB provided art creation stress relief courses and financial education promotion activities for 30 students from Jiangjyun Elementary School in Jiangjyun District, Tainan City, providing diversified learning content and challenges to children in remote areas. For the course this year, the Artist Ashley was invited to perform aesthetic teaching and sharing. She asked children from the largest carrot producing area in Taiwan to take carrot planted in their hometown as their topics of creation, thus enabling them to know their hometown while making creation and stress relief. The course also combined KTB's core functions to bring students an interesting and educational game of Finance Monopoly. Through the game, students can understand the importance of saving and investing, understand the difference between "need" and "want", and establish a correct concept of consumption. After the course, we held small exhibitions in Jiali Branch and Xuejia Branch respectively, and displayed the paintings by the school-children in the branch hall, so that more people could see their creation.
