For the implementation of education equality, 21% of KTB's branch offices are located in or neighboring to the "priority towns/cities for regional revitalization" selected by the government. Therefore, we understand the educational resource difference between rural and urban areas. These areas face a brain drain and a structural transformation of the industry. As a result, problems such as grand parenting, culture shock between mainstream and local, and insufficient quality and quantity of teachers. These problems have directly resulted in the lack of motivation to learn and unsatisfactory learning results. Therefore, KTB integrates existing local resources, works together with charities, puts plans into action to respond to the sustainable development goals, and goes deeply into campus to understand that what children need is not only material donations but also long-term companionship.
Promotion of Digital Financial Knowledge
With the widespread use of technology, digital financial education has become essential. While online transactions have brought convenience that was not available in the past, they have also become a haven for criminals with malicious intent. Nowadays, people are relying more and more on the internet for financial transactions, making fraud prevention crucial. In addition to working closely with the police and raising advocacy among our customers about anti-fraud measures, KTB also utilizes social media platforms to share information on fraud prevention. This includes highlighting the identification of fraudulent methods, safeguarding personal information, and promoting financial literacy through digital channels. It not only achieves the goal of "Education and Promotion," but also ensures that everyone can use financial transaction services more safely in the digital environment. In 2023, a total of 10 articles on financial education and anti-scam advocacy were published, which were liked and messaged for up to 3,464 times.
Little Financier Activities and Finance Education for Schools and Campus
A correct concept of financial management should be cultivated from an early age. Through the branch offices' collaboration with local schools, daycare centers, kindergartens, we arrange financial activities which are not commonly seen in classrooms. These activities include introduction to the correct concept of money, understanding currencies, anti-scam advocacy, and basic ATM operations. We aim to stimulate the children's interest and motivation through videos, Q&As, and games. In addition to Little Financier, in 2023, KTB was invited by Chaoyang University of Technology to serve as a lecturer for the "Career Planning Course in Finance and Banking." The course focuses on the theme of "Banking Industry Ecosystem and Future Innovation" and explores the profound impact of technology on the financial services industry, including topics such as digital transformation. The traditional financial services industry is constantly seeking innovative transformation opportunities in the face of technological challenges. The course also examines the various development patterns that emerge from the close integration of the future financial services industry and technology. These insights are valuable and it is hoped that this event will inspire future talented and visionary individuals in the financial sector. In 2023, a total of 4 lectures for Little Financial Specialist and finance education activities were held, with a total of 231 students participating.
Industry-Academia Cooperation among Colleges and Universities
We value the industry-academia cooperation with academic institutions. Through bilateral communications, we integrate theoretical knowledge with practical work, which can spark new business models for the industry. For more actual performance of the industry academia cooperation, please refer to Diversified Recruitment Channels, and we also actively engage in collaboration and promotion through other forms:
✓ We have held "International Forum of Sustainable Fin-Tech and Reg-Tech" for 4 consecutive years in cooperation with Innovative Fintech Business Models Center, National Cheng Kung University as well as many enterprises. In 2023, President Hung-Liang Chiang, Vice President Qi-Wei You, and Executive Manager Wan-Hsin Liu served as speakers at the forum. They shared their experiences and skills in financial management talent during the global digital and sustainable transformation, with the aim of passing on their accumulated pre-career value and providing guidance. Their goal is to equip our exceptional students with strong professional skills and assist them in finding their future path.
✓ Vice President Qi-Wei You has been a course lecturer of Innovative Fintech Business Models Center of National Cheng Kung University for 4 consecutive years.
✓ Vice Chairman Chiung-Ting Tsai of KTB and Chairman Hui-Yu Chen of the Life Insurance Association have graciously sponsored the "2023 1st NTU Overseas Internship Program." They have chosen over 30 students from National Taiwan University to take part in internships and practical training at overseas companies, NGOs, and research institutions in 10 countries during the summer break. This project is the first school-level overseas internship program in Taiwan. It focuses on mentorship-based internships, where mentors from different overseas institutions act as "guides" to provide students with the opportunity to experience foreign workplace culture or participate in international service, and to enhance their personal careers.
Inclusive Financing Education in the Community
“Anti-Scam Advocacy” Protects the Publics' Assets
Scam tactics are constantly evolving, making it difficult for the elderly who are less concerned about the news, engages in less social interaction, and is less familiar with digital products. Most of KTB's branch offices are located in Yunlin, Chiayi, and Tainan regions, and our customers are relatively older. Therefore, we utilize the customers' trust in us and put "anti-scam advocacy" as the community care key activity to raise the publics' awareness of scams through the efforts of each branch office, sharing of case studies, and anti-scam slogans. In 2023, 104 "Anti-scam Advocacy" events were held, benefiting 1,412 people. Apart from the regular advocacy, KTB employees also act as front-line gatekeeper against scams and maintain a high degree of vigilance and enthusiasm of a busybody. In 2023, KTB successfully blocked 134 cases of scams with a total amount of NT$57.08 million.
"Financial Services Charity Carnival." A Fun and Educational Community Financial Carnival
"Taiwan Financial Services Roundtable" is committed to promoting financial literacy and raising awareness of the financial industry's efforts in financial education and social welfare. Each year, it collaborates with various financial industry associations and surrounding organizations to organize the "Financial Services Charity Carnival." The event aims to promote financial knowledge, charity and public welfare, and prevent financial fraud. Its goal is to foster a correct understanding of financial knowledge among the public and demonstrate concern for rural and socially vulnerable groups, thereby highlighting the active involvement of the financial services industry in social welfare and fulfilling its social responsibilities.
This year, the Headquarter Building and other branches (Zhongzheng, Gangshan, North Kaohsiung, Nanzi, and Kaohsiung) collaborated to organize the "2023 Financial Service Charity Carnival – Kaohsiung Event." The event was held at Aozihdi Forest Park in Gushan District, Kaohsiung City. Through interactive financial education games, the general public was educated about fraud prevention. Participants included children and the elderly, who are often more susceptible to fraud. The staff members guided them through interactive questions and answers, helping them understand the latest fraud techniques and avoid financial losses. Approximately 300 people engaged with our booth at this event, and the Company also made a donation of NT$100,000 to a social welfare organization.
Promoting Equal Opportunity in Education
"Social Entertainment Enterprise: See the World with Your Heart" goes to rural communities to introduce new possibilities to children
"See the World with Your Heart" is the first social enterprise in Taiwan that is dedicated to promoting emotional well-being. The mission is to educate students about the significance of emotional health and the use of art creation as a method of stress relief. KTB has partnered with Social Entertainment Enterprise for fours year in a row. In 2023, employees from the head office, Taibao branch, and Puzi branch visited Zhucun Elementary School in Puzi City, Chiayi County. They conducted art therapy classes, provided financial education, and promoted environmental protection activities for 26 students. This initiative aimed to offer a range of educational opportunities and inspire children in rural areas. This year, the curriculum invited artist Teacher EMMA to conduct an art course, enabling children to comprehend the significance of emotional well-being. By engaging in the creation of images, they can alleviate stress and engage in a meaningful conversation with their inner selves. In addition, the course content not only incorporates the core functions of KTB to provide students with an engaging and educational Monopoly game, but also integrates environmental sustainability issues into interactive classes.Through game competitions, students can learn the significance of savings and investments, as well as grasp the distinction between "needs" and "wants" and develop a proper consumption mindset. Simultaneously, it enables students to comprehend the importance of conserving energy and safeguarding the environment in their daily lives.
