Nearly 65% of KTB's branches are concentrated in the Yunlin-Chiayi-Tainan Area. Our goal is to establish a robust presence in the local community by investing resources and collaborating with partners in different areas. Together, we will organize community activities, support local businesses, and promote educational programs, all with the aim of achieving a shared vision of prosperity and inclusivity. The city of Tainan, with its rich history, is not only a cultural treasure trove but also a crucial area for fostering community prosperity and exemplifying the KTB's dedication to sustainable values.
Social Investment Evaluation Mechanism
We abide by Article 27 of the "Sustainable Development Best Practice Principles," and when making social investment project, we will firstly evaluate possible opportunities or impact of such investment action on the community. When KTB engages in social investment, it leverages its unique "localization" feature to create a welcoming environment and bring a "local inspiration" to every corner of the community. This includes promoting financial education, raising awareness about fraud prevention, offering friendly customer service, engaging bank employees as volunteers, and organizing heartwarming charity events. We believe that localization is a crucial factor in promoting social prosperity in the financial services industry. By understanding the local culture, needs, and issues, and providing appropriate assistance, we can establish closer connections with the community and its residents. This approach not only addresses financial needs but also cultivates long-term relationships, thereby contributing to social prosperity.
Social Investment Actions and Measures
In order to fully demonstrate the efficiency and extend impact of our social investment, KTB's social prosperity focuses on three major activities i.e. "Academic education," "Care for the Disadvantaged," and "Arts and Humanities." The social investment of KTB can be divided into "Call of the Headquarters" and "Branches are Good Neighbors." The ESG Team carries our subsequent follow-up and summary on each social investment, and reports and shares the feedback of the investment at meetings on a regular basis. The reports on the investments will serve as the reference for our continued improvement of social investment.
Call of the Headquarters: Most plans are the responses to social needs or proposed by employees. The ESG Team is responsible for summarization and discussion and reports the final plan to higher authorities for approval and budget application. Finally, the plan is handed over to the responsible management unit depending on the nature of the activities in the plan. In order to encourage the participation of employees in the activities, we have implemented the "volunteer leave" system. All employees who answer the Call of the Headquarters will be given 1 paid day off. We aim to invite more people to participate in our activities, through which we can expand our influence.
Branches are Good Neighbors: With the help of our branch offices in various cities and counties, the ESG Team proposes annual promotion focus and directions, and the branch offices are responsible for holding "community care events" by combining local cultural characteristics and customs to becoming good neighbor to the local residents. In light of the rising number of fraud cases and the continuous development of fraudulent techniques in recent years, as well as the significance of promoting financial literacy, we have made "Financial Education" and "Anti-Fraud Advocacy" the primary areas of focus for our community care initiatives since 2019. Each branch hosts at least one "Financial Education" and "Anti-Fraud Advocacy" event annually, aiming to effect tangible improvements in the local community through practical measures.
Implementation effect of social investment
Types of KTB's social investment resources(Form of Contribution) can be divided into "Cash," "In-kind," "Time" and "Management Cost," and the investment motives(Driver for Contribution) are divided into "Charitable gifts," "Community investment," and "Commercial initiatives in the community". In the meantime, KTB assesses the overall condition of resource investment regularly by reference to London Benchmarking Group (LBG) framework, for the benefit of follow-up evaluation and tracking.
