Our Vision

The corporate logo of King's Town Bank - "Flame Tree" is a flowering tree unique to southern Taiwan, symbolizing that KTB originated from southern Taiwan. The flaming red petals represent the entrepreneurial character of KTB's passion for service; the sturdy tree truck represents our business philosophy of being entrenched in the local market. The corporate typeface of "King's Town Bank" is Wei Stele. This typeface originated from stone rubbing from ancient epigrapher's carvings. The typeface is more free and powerful than the regular script, possessing both artistry and power, as befits the ethos of "King's Town Bank will move Mountains."

Our business philosophy is to persist in creating a "different bank." In the ever-changing financial environment, we root ourselves in the local community, steadfastly innovate, and forge the unique financial value of KTB. We are committed to focusing on our advantages, identifying our strengths and positions, understanding our customers, recognizing possible risks of every transaction, and planning our long-term strategies and goals based on sustainability, thereby bettering society.

As most of our customers are in Yunlin, Chiayi, and Tainan, many of our branches are located in districts with a population of only a few thousand. As a "local bank," our mission is to provide service to the community. In 2017, we worked with a local Tainan illustrator and designed KTB's mascot - an owl (later named "Guchiu"), symbolizing professionalism, justice, and diligence. In 2020, with the launch of
the international transmission service "King's Pay," a new mascot "Wuchiu" was born. Its vivid yellow color and the W-shaped bang on the forehead symbolize the close cooperation between KTB and Western Union, providing customers with borderless, timely, and easy remittance service but also conveys their longing for distant family members.

Hoping to bridge the distance between us and our customers, we aspire to inject vitality into the financial industry through the vivid and personable images of our two mascots. By doing so, financial interactions are no longer just about stark numbers but rather about warm and vibrant financial-friendly services, bringing "local inspiration" to both customers and fellow community members.