The corporate logo of King's Town Bank - "Flame Tree" is a flowering tree unique to southern Taiwan, symbolizing that KTB originated from southern Taiwan. The flaming red petals represent the entrepreneurial character of KTB's passion for service; the sturdy tree truck represents our business philosophy of being entrenched in the local market. The corporate typeface of "King's Town Bank" is Wei Bei. This typeface originated from stone rubbing from ancient epigrapher's carvings. The typeface is more free and powerful than the regular script, possessing both artistry and power, as befits the ethos of "King's Town Bank will move mountains".

Building a “different bank" has been our business philosophy. We are committed to focusing on our advantages, identifying our strengths and positions, understanding our customers, recognizing possible risks of every transaction, and planning our long-term strategies and goals based on sustainability, thereby bettering society.

As most of our customers are in Yunlin, Chiayi, and Tainan, many of our branches are located in districts with a population of only a few thousand. As a "local bank", our mission is to provide service to the community. In 2017, we worked with a local Tainan illustrator and designed KTB's mascot- an owl (later named "Guchiu"), symbolizing professionalism, justice, and diligence. In 2019, the Bank organized a public naming and personification event. In 2020, with the launch of the international transmission service "King's Pay", a new mascot "Wuchiu" was born. Its vivid yellow color and the W-shaped bang on the forehead symbolize the close cooperation between KTB and Western Union, providing customers with borderless, timely, and easy remittance service.

We hope that by giving the mascot a bright and vivid image, financial services will no longer be seen as cold and rigid to the public, but a loyal partner in the daily life of the people, and bring customers and local residents the "local touch".